Leads that chose you first
You’ve bought leads before. You know the drill: cold data, sold five ways, half the numbers dead. This is the opposite, every introduction is a real person who compared the field, read your profile, and picked you.
- Free while we growEvery introduction, no charge. No card on file, no invoices, no contract.
- Leads that chose youA real person compared the field, read your profile and picked you. One case, one broker.
- Set your own capChoose a monthly lead limit that suits your capacity. Pause any time.
- Vetted panel onlyWe check every firm's FCA authorisation before they go live. That is what makes the panel worth being on.
Every lead is free until at least October 2027. No card, no catch.
Nothing. Every lead is free.
We would rather have a panel worth choosing from than early revenue, so while we build it, every introduction is free, guaranteed until at least October 2027. No card on file, no invoices, no minimum, no contract.
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Join free, get vetted
Registration costs nothing. We verify your FCA authorisation before your profile goes live, because that check is what makes the panel worth being on.
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Every introduction is free
Not a trial, not a starter allowance. You are not charged for any lead, however many you take, and that is guaranteed until at least October 2027.
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No card, no paperwork
Nothing to set up, nothing to cancel. You will not be asked for payment details, because there is nothing to take payment for.
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You stay in control
Set a monthly cap to match your capacity and pause the moment you are full. Leave whenever you like, there is no contract to escape.
The honest bit about later: every lead is free until at least October 2027. We may introduce a competitive per-lead price after that, once the panel has proved its worth. If we do, you get the price in writing at least three months before it applies, charging only starts if you accept it, and you can simply leave instead. Nothing you take while it's free will ever be charged for.
Why free? A comparison site is only useful to consumers if there are enough good brokers to compare. Building that panel is the hard part, so we are doing it first and worrying about revenue second. Joining early means less competition per case than there will be later.
From case file to client
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Anonymous cases arrive
Consumers complete our questionnaire anonymously. Cases that fit your specialisms and coverage are matched to your profile, you’re seeing real, current intent, not recycled data.
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The client compares and picks
Your profile, specialisms, coverage, response time, your pitch - stands next to a small number of genuine fits. When the client picks you, that’s a decision, not a click.
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You get the introduction
We release their contact details and full case notes to you, and only to you. No other broker gets that lead. You take it from there; the advice is yours to give.
Register your firm
A few minutes now; we’ll verify your FCA authorisation and confirm by email, usually within two working days. Every introduction is free while we build the panel.
The bits you’ll want in writing
What exactly counts as a “lead”?
A revealed introduction: a consumer completed the questionnaire, compared their matches, chose your firm, and asked us to share their contact details with you. Being matched or shortlisted is never an event that costs you anything, and right now neither is the introduction itself.
Introductions are exclusive and deduplicated: one case can only ever be introduced to one broker, the same person can’t be introduced to a second broker within 14 days, and if someone tries to reconnect with you twice you’re only charged once.
How does the dud-replacement guarantee work?
Report it from your dashboard within 7 days and we look into it. Since the panel is free there is nothing to refund right now, but we still want to know: dud reports are how we spot a consumer gaming the questionnaire, and they will convert to replacement credits the moment charging begins.
How does billing work?
It doesn't. Every lead is free until at least October 2027, so there is nothing to bill and no card to add. If we ever introduce a per-lead price, you get the figure in writing at least three months before it applies, and you can leave first. Nothing you take while it's free will ever be charged for.
What does vetting involve?
We check your FCA reference number against the Financial Services Register and confirm your firm’s permissions cover mortgage business. It usually takes a couple of working days. Vetting applies to everyone, including the free leads, because the panel’s quality is the product.
Can I pause, cap or leave?
All three, from your dashboard, instantly. Set a monthly cap so you never take more than you can serve; pause when you’re at capacity; leave whenever, there’s nothing to cancel except turning off the tap.